Meet The Builder
The person behind the plugins, the company, and the cactus collection.
Patrick Bernard
COO & Co-Founder, Ada Anvil
I’m not a developer by trade. I’m someone who spent a decade scaling ecommerce brands, managing P&Ls, rebuilding websites, and running digital campaigns — then brought all of that into Web3 because I saw what was missing.
This project exists because I’ve sat on both sides of the table: the operator who needs things to work, and the builder who understands why they break.
The Long Road Here
Before blockchain, I spent over a decade in ecommerce, digital marketing, and brand operations. Not as a consultant watching from the outside — as the person responsible for revenue.
Web3 & Blockchain
Co-founded Ada Anvil to make blockchain accessible. 200+ clients across 30 countries. 457K+ assets minted. Built the Anvil API, minting platform, rewards infrastructure, and SDK that powers real businesses on Cardano. Then started building WordPress plugins because the distribution model for Web3 tooling was broken.
Ecommerce & DTC
Ran ecommerce operations for consumer brands. DTC strategy, traffic, conversion, email, ads. Managed agencies, rebuilt websites, and owned the numbers.
Brand & Growth
Grew web sales over 500%. Built the ad strategy from scratch, managed the full website rebuild on a custom platform, and ran everything from shopper acquisition to retention. Started as Sr. Digital Manager, promoted to Director.
P&L ownership, product development, product launches with Target. Where the operational instincts started.
Why This Matters for the Project
Most blockchain tools are built by developers for developers. This project is built by someone who has managed real commerce at scale — who knows what WordPress sites actually need, what breaks when you bolt on crypto, and why “install a plugin” beats “build a dApp” for 90% of real-world use cases.
The ecommerce background isn’t a footnote. It’s the reason the architecture makes sense.
Beyond the Code
When I’m not building blockchain infrastructure, I’m usually doing something equally impractical.
Desert Plants in Montana
I grow cactus in Montana. And many other plants. The climate makes it interesting. The neighbors make it entertaining.
Useless Electronics
I build electronic devices to solve problems that I’m fairly certain are real. The success rate is debatable. The soldering is improving.
Ghost Chasing
Exactly what it sounds like. Haven’t caught one yet. Remains optimistic.
Rock Hounding
Gem collecting, polishing, and the general accumulation of interesting minerals. Montana is excellent for this.
Long Walks, No Shoes
Long walks on the beach. Preferably barefoot. Actually, preferably barefoot everywhere. Shoes are a suggestion.
Beets & Carrots
Every morning. Every single morning. Non-negotiable. This is the foundation on which everything else is built.
Get in Touch
Have a question about the plugins? Want to discuss a project? Found a bug? Just want to talk about cactus? Reach out.